Ramp-Up E-commerce Conversions
Over the last decade, Boston has been home to successful e-commerce companies, from iRobot to WayFair and Drizly. Beyond selling great products and services, one of the commonalities between these companies is that they have optimized their websites and digital marketing engines to convert as many customers as possible. For any emerging e-commerce company in Boston that wants to make it big, it’s essential to not only create engaging desktop and mobile shopping experiences, but to augment these experiences with digital marketing efforts.
In this group discussion and workshop, industry leaders will focus on how e-commerce companies can optimize their sites – a topic that is very timely in the month leading up to Black Friday. This discussion will focus on everything from the types of skills managers need to lead these efforts to helpful tools and technologies and will be followed by a Q&A where attendees will have the opportunity to ask questions about their e-commerce sites. The event will end with open networking, and a workshop area where attendees can ask the speakers about how to improve their e-commerce sites and digital marketing efforts.