The Neuroscience Behind Consumer Decision-Making (sold out)
Hosted by White Rhino
What does the brain’s amygdala, limbic and executive functions have to do with advertising? If marketing is all about understanding what makes people tick—then it’s everything. Learn the secrets of how trust is built between consumers and brands—from retail to healthcare—so that advertising stimuli activate the right emotional triggers helping gain access to the brain’s most complex cognitive processing areas.
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